LIVE EVENTS

The brief

Broadcast showcase of United Arab Emirates culture and hospitality highlighting the country’s military capacity

Attendees

2500 attendees with 900 exhibitors from 50 countries

Destination and venue

United Arab Emirates, Abu Dhabi Convention Centre

Roles and Responsibilities
Production Manager I Technical Director

Solution Highlights

delivering an appropriate balance between cultural performance and military display for manufactures and sellers to showcase the latest in military technology and the country’s military capabilities
3 months of pre-production and three months for the build, rehearsals and show

the exhibition centre was still under construction and the outdoor site was a 40-year-old stadium with limited access and no existing plans or engineering history
closure of an 8 lane highway to build a 250m long obstacle mobility track for military vehicle demonstrations
manufacture of a 350m long steel track and computer system to drive a 100m x 7m LED video wall that opened and closed in pre-determined positions to reveal the mobility track behind the video wall
the UAE Broadcasting Commission was engaged to shoot and broadcast the ceremony.
construction of purpose-built stage set to enclose the performance area
soft and hard furnishings were sourced for the entire stadium